Color with confidence with the first permanent hair color to be certified by the USDA BioPreferred® Program. Naturtint’s botanical-inspired formulas use as many naturally derived ingredients as possible without sacrificing the quality of your results. Skip the salon- save time and money at home. Achieve gorgeous color, softness, and shine! 92% naturally-derived using the ISO 16128 global standard No ammonia, no parabens, no heavy metals Up to 100% gray coverage Forever Cruelty-free and always vegan!